The strategy behind Duliban Insurance’s recent M&A deals

Duliban Insurance Brokers' Jason Duliban was recently interviewed by Canadian Underwriter magazine to discuss the three M&A deals Duliban has made this year

By Jason Contant | September 28, 2026 | Last updated on September 28, 2026

Canadian Underwriter Magazine

 

Strong broker producers, leadership and lines of business were all part of Duliban Insurance Brokers’ recent strategic mergers, the company’s president tells Canadian Underwriter in an interview.

CU caught up with Jason Duliban after the Ontario brokerage’s third deal of the year — an Aug. 26 merger with Stoney Creek-based Tripemco Insurance, which offers a variety of unique commercial group insurance programs.

 

About two weeks before the deal, Duliban also merged with Insuranceland Inc., a multi-generational family brokerage in Mississauga with a strategic focus on group insurance.

 

In March 2026, McDougall Insurance acquired commercial brokerage Annex Insurance Group of Stoney Creek, boosting its commercial offerings in Ontario’s Niagara and Hamilton areas. The transaction was done through Duliban Insurance, a division of McDougall Insurance, which itself is a division of Definity Financial Corporation.

 

CU talked to Duliban about M&A strategy, asking if Tripemco’s unique offerings — which include mobile crane, massage and paralegal group programs, among others — played a role in the merger decision.

“Tripemco Insurance and Insuranceland were both very strategic, where we could bring in quality leaders pushing our business forward every single day,” he says. “Insuranceland is a strategic personal lines group broker, who’s one of the top group brokers in all of Ontario, with relationships of upwards to 25 different groups.

 

“And Tripemco is a very sophisticated commercial insurance brokerage with an extremely strong producer team and leadership,” Duliban says. He adds the brokerage has multiple attractive commercial programs, along with a quality workforce and leadership team.

 

Duliban itself made the decision to join McDougall in June 2025. “I can candidly say it was the biggest decision our family’s ever made, but it’s also been the best decision that we’ve ever made as well,” Duliban says.

Since joining McDougall, Duliban Insurance has nearly doubled in size, going from upwards of 100 employees to about 180. McDougall has also provided a lot of support and the tech platform to help growth, a point of attraction for brokers, Duliban says.

Coast to coast presence

When considering deals, Duliban notes his brokerage doesn’t necessarily have a geographic focus. “McDougall Insurance has presence from coast to coast right across Canada and this isn’t about Duliban Insurance looking at a unique acquisition structure…,” he says.

 

“It means more meaningful relationships with our insurance companies. It means adding new carriers, adding better technology to the brokerage while still staying true to their values and the community at large.”

 

Family values and community focus remain a key corporate strategy for both McDougall and its Duliban division. For Duliban, this means genuinely caring about the team, clients and communities. Even as the brokerage continues to grow, it must remain approachable and supportive as it continues to build trust and collaboration, Duliban says.

 

“Our goal is not to be the biggest insurance broker, but it is to be the most respected insurance broker across Canada…,” he says. “We feel like we’re at the starting blocks of our future, and we’re really excited as to what’s to come.”

 

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